BCG surveyed 398 commercial leaders at large companies about AI adoption:

BCG surveyed 398 commercial leaders at large companies about AI adoption: – AI works well on internal admin [and “AI automation” sounds better than “we’re cutting headcount,” though 65% in this survey actually plan to hire more]. – Revenue is harder: 14% report better conversion, 13% report higher win rates [writing an email faster ≠ giving someone a reason to buy]. – Buyers show up better informed and increasingly want proof of ROI [“we’re market leaders, here’s our deck” is becoming a harder sell]. The sales process got faster. The customer still needs a reason to sign. https://lnkd.in/duhjCVHS